Marketing to Women

It's a matter of buy-ology. Men and women are as different buy-ologically as they are biologically. We perceive, believe, and behave in ways unique to our gender.

Studies in the US and our research here in Australia show most women think companies don't get them and don't talk their language.

If you doubt there's much difference between the sexes that matters, you do so at your peril ... and risk sales.

Let's not over-complicate. Think of women and men as 95% the same, only 5% different. But ...that 5% difference is concentrated right where it matters most for successful marketing.