All About Eve Pty Ltd - Take the test

Take the test The female $ Opportunity

Read through the statements below and see which panel contains the view most reflective of how your organisation sees women and their purchasing power.

Women represent

Lower spending power than most men
Only 43% of paid workforce
Only 23% of high earning management positions
Considerably lower lifetime earnings than men (28% for women with kids)

Strong spenders in areas
such as health & beauty,
grocery and fashion
A niche market in the general spending area. Low $ opportunity in most









Women represent

Greater spending power than most men
Mass market at 51% of population
Faster growing personal spending power over the last decade
80% of consumer spending as they're buying on behalf of others and influencing household purchases

Strong spenders across most categories including real estate, automotive and technology.

"Economic opportunity #1 for the foreseeable future" *

*Tom Peters

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