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Why women?

Simple - directly or indirectly, women control 80% +* of all consumer spend in Australia. We think that makes them worth some focus.

In reality women's economic power has gone through the roof over the last 30 years, both personally and corporately. Yet in many cases the approach to the female marketplace has not changed. Often, conventional wisdom and traditional stereotypes still prevail, meaning that companies are losing out on a huge $$ opportunity to competitors who have moved with the times. Why not take our test and see where your organisation's thinking about women lives.
*Source: AC Neilsen



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