|
Women represent
|
Lower spending power than most men |
|
Only 43% of paid workforce |
|
Only 23% of high earning management positions |
|
Considerably lower lifetime earnings than men (28% for women with kids)
|
|
Strong spenders in areas
such as health & beauty,
grocery and fashion |
|
CONCLUSION :
A niche market in the general spending area. Low $ opportunity in most
categories |
|
|
|
|
Women represent
|
Greater spending power than most men |
|
Mass market at 51% of population |
|
Faster growing personal spending power over the last decade |
|
80% of consumer spending as they're buying on behalf of others and influencing household purchases |
|
Strong spenders across most categories including real estate, automotive and technology. |
CONCLUSION :
"Economic opportunity #1 for the foreseeable future" * |
*Tom Peters |
|
